Tuesday, December 06, 2005

Company Names - Part II

Daewoo - the company founder Kim Woo Chong called it Daewoo which means "Great Universe" in Korean.
Danone (Dannon in USA) - Isaac Clarassó in Barcelona made his first yoghourts with the nickname of his son Daniel
DHL - the company was founded by Adrian Dalsey, Larry Hillblom, and Robert Lynn, whose last initials form the company's moniker.
eBay - Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. "Echo Bay" didn't refer to the town in Nevada, the nature area close to Lake Mead, or any real place. "It just sounded cool," Omidyar reportedly said. When he tried to register, though, he found that Echo Bay Mines, a gold mining company, had gotten it first. So, Omidyar registered what (at the time) he thought was the second best name:
EMC2 Corporation - The Company was founded by Richard (E)gan and Roger (M)arino the E and M in EMC. There has long been a rumor that there was originally another partner (C) which provided for the third letter. Other reports indicate the C is just there to stand for Company (ie. E + M + Company = EMC). Since the company was to operate in the technology sector they adopted the EMC2 notation to refer to the famous Einstein Equation
Epson - Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from "Son of Electronic Printer"
Exxon - a name contrived by Esso (Standard Oil of New Jersey) in the early 70s to create a neutral but distinctive label for the company. Within days of announcement of the name, Exxon was being called the "double cross company " but this eventually subsided.
Fanta - was originally invented by Max Keith in Germany in 1940 when World War II made it difficult to get the Coca-Cola syrup to Nazi Germany. Fanta was originally made from byproducts of cheese and jam production. The name comes from the German word for imagination (Fantasie or Phantasie), because the inventors thought that imagination was needed to taste oranges from the strange mix.
Fiat - acronym of Fabbrica Italiana Automobili Torino (Italian Factory of Cars of Turin)
Fuji - from the highest Japanese mountain Mount Fuji
GlaxoSmithKline - 2000 merger of Glaxo Wellcome and SmithKline Beecham
Google - the name is a misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.
Häagen-Dazs - Contrary to common belief, the name is not European; it is simply two made-up words meant to look European to American eyes.
HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Hitachi - old place name, literally "sunrise"
Hoechst - from the name of a district in Frankfurt
Honda - from the name of its founder, Soichiro Honda
Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" - the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing. (If you click on Hotmail's 'mail' tab, you will still find "HoTMaiL" in the URL.)
Hyundai - connotes the sense of "the present age" or "modernity" in Korean.


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