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Thursday, December 01, 2005

Trivia - Comany Names (Part I)

ABN AMRO - In the 1960s, the Nederlandse Handelmaatschappij (Dutch Trading Society; 1824) and the Twentsche Bank merged to form the Algemene Bank Nederland (ABN; General Bank of the Netherlands). In 1966, the Amsterdamsche Bank and the Rotterdamsche Bank merged to form the Amro Bank. In 1991, ABN and Amro Bank merged to form ABN AMRO.

Accenture - Accent on the Future. Greater-than 'accent' over the logo's t points forward towards the future. The name Accenture was proposed by a company employee in Norway as part of a internal name finding process

Adidas - from the name of the founder Adolf (Adi) Dassler.

Adobe - came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke.
Aston Martin - from the "Aston Hill" races (near Aston Clinton) where the company was founded, and the surname of Lionel Martin, the company's founder.
Audi - Latin translation of the German name 'Horch'. The founder August Horch left the company after 5 years, but still wanted to manufacture cars. Since the original 'Horch' company was still there, he called his new company Audi, the Latin form of his last name. In English it is: "listen!".
BASF - Initials of Badische Anilin und Soda Fabriken. Anilin and Soda were their first products. Badisch refers to the location in the state of Baden, Germany (Black forest region).
BenQ - Bringing ENjoyment and Quality to life
BMW - abbreviation of Bayerische Motoren Werke (Bavarian Motor Factories)
BP - formerly British Petroleum, now "BP" (The slogan "Beyond Petroleum" has incorrectly been taken to refer to the company's new name following its rebranding effort in 2000).
Cadillac - Cadillac was named after the 18th century French explorer Antoine Laumet de La Mothe, sieur de Cadillac, founder of Detroit, Michigan. Cadillac is a small town in the South of France.
Canon - Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the companies first camera, the Kwannon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
Cisco - short for San Francisco. It has also been suggested that it was "CIS-co" -- Computer Information Services was the department at Stanford University that the founders worked in.

Coca-Cola - Coca-Cola's name is derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' for the name to look better.

Colgate-Palmolive - formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.

1 Comments:

Blogger autumn leaf said...

I read somewhere that the name Datsun came b'coz of a mispronounciation! The company wanted a name for their car and wanted it "tomorrow". "Datsun??" replied the Japanese consultant. Strange from where ideas can come. Interesting piece!

3:38 PM  

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